I’m obsessed with helping coaches and service based entrepreneurs build their online businesses to industry leading status, and create a “pinch me is this even real?” life. You know the one you are excited to wake up to and feel fulfilled when you put your head on the pillow at night.
My absolute favorite thing is to help you build your business with YOU at the center. Build it your way, not mine.
You’re passionate about the work you do, devoted to your craft and your level of service is demanding expansion.
You’re ready to fully realize your business’s potential and create your dream lifestyle.
This is the story of how I left behind toxic work culture in academia to pursue my purpose and created a successful business online-
One where I didn’t have to sacrifice my integrity, values, personal relationships or lifestyle freedom in the process.
I'm Denise: Here's some highlights
-With two decades of experience in higher academia as an English literature, writing and rhetoric teacher, I resigned and jumped into full-time entrepreneurship. I took my side hustle to six figures.
-I have thousands of hours of study in holistic wellness/coaching and built a side business coaching and mentoring other holistic professionals before niched down to business mentorship
-I taught college level rhetoric for 7 years and really geek out on language. Rhetoric is just fancy for persuasive texts- super helpful when you’re growing a business online.
- I’m a mama to 3 kiddos and 2 goldendoodles.
- My favorite book is One Flew Over the Cuckoo’s Nest- so I basically love to break all the rules.
Here's how I got here:
I GREW UP IN DIVERSE BLUE COLLAR NEIGHBORHOOD IN NEW YORK, JUST A FERRY RIDE AWAY FROM NYC. I LANDED A FULL-RIDE TO ONE OF THE CUNY SCHOOLS AND EARNED A BA/MA IN ENGLISH LITERATURE WITH A MINOR IN EDUCATION. IN 2004 RIGHT OUT OF COLLEGE I WAS HIRED TO TEACH HIGH SCHOOL IN NYC.
I LOVED IT.
AT 23 I WAS GIVEN THE OPPORTUNITY TO RUN A PROGRAM FOR AT-RISK YOUTH AND I DID SO FOR 5 YEARS WITH A 99% GRADUATING RATE AND THAT ONE STUDENT RECEIVED A GED IN LIEU OF A DIPLOMA.
RESULTS matter to me.
WHILE WORKING IN THE HIGH PRESSURE, FAST-PACED ENVIRONMENT OF NYC EDUCATION, I LEANED INTO YOGA AND MEDITATION TO CREATE BALANCE.
I LOVED PERSONAL DEVELOPMENT and have tons of certifications in coaching, meditation, yoga, and holistic wellness
AS A RESULT I HAD A WELLNESS BUSINESS FOR YEARS WHILE I WORKED FULL-TIME AS A TEACHER AND PROFESSOR.
I HAD CHECKED ALL THE BOXES I THOUGHT I WAS SUPPOSED TO.
COLLEGE, CAREER, MARRIAGE, KIDS BUT PART OF ME STILL FELT LIKE I WAS MISSING OUT ON SOMETHING IMPORTANT BY WORKING FOR Someone else.
IT SEEMED LIKE MY JOB CREPT INTO THE CREVICES OF MY EVERYDAY LIFE. IT IMPOSED ON MY PERSONAL TIME FOR MYSELF, IT ATE UP TIME I WANTED TO BE WITH MY CHILDREN AND MY HUSBAND.
AFTER 17 YEARS, I MADE THE BOLD DECISION TO LEAVE THE CLASSROOM.
I DIDN'T WANT "PLAY BY SOMEONE ELSE'S RULES," for my life anymore.
It was time for me to rethink the way I thought about my mission and my business. For years I treated it like a hobby, like something "I just did on the side for fun."
For the first time I really listened to my intuition. I had heard about a coach who was making more than my teacher salary and thought: Why not me? So, I hired her. I joined her programs and learned everything I could about growing a six to multiple 7-figure business.
I CRAVED FREEDOM
I tripled my previous business earnings and replaced my salary in a year. Shortly, thereafter, I resigned from my teaching positions, cut down my yoga teacher schedule and worked solely in my business.
Although my initial business was running yoga teacher mentorships and private life coaching. I had so many people ask me to mentor them on the business side of things.
Women of all ages, from new college graduates, to moms and even a few men, asked me how I was doing what I was doing. So I slowly added business coaching to my offers.
I LEARNED what had held me back from scaling my business.
The holistic approach of mindset, energetics and strategy was the solution.
I BLENDed MY BACKGROUND IN PERSUASIVE WRITING TO UP-LEVEL MESSAGING.
I CREATED STELLAR PROGRAMS AND METHODOLOGIES FROM YEARS OF DEVELOPING WORLD CLASS CURRICULUM.
PAIRED WITH MY DEEP KNOWLEDGE OF ENERGETICS FROM YEARS STUDYING personAL development TEXTS THAT FORMED A UNIQUE, COMPREHENSIVE APPROACH.
I bridge marketing and sales strategy with mindset and energetics to support visionary leaders create human-centered businesses. My clients have strong opinions and real expertise but feel like they are the industries best kept secret.
THey want to stand out, build real community with thier clients and lead with value.
And no cookie-cutter program will do.
They want custom solutions that help them build a business that is an expression of them.
My business has created over half a million in two years and helped dozens of clients scale thier businesses with integrity and intention. And they don't compromise on client results or personal well-being.
My grounded, expert approach to scaling your business is combination of artfully weaving business strategy and mindset to find the message that sounds like you, the growth strategy that you work for you all the while being mindful of your life outside of your business.
You can have a successful business that built to scale without compromise.
You're in the right place if:
-You know you are good at what you do, you have a track record of happy clients, but you know it's time to elevate your offers so you can scale your business without compromising client results.
-You want to impact more people, but feel like your message isn't attracting enough of the right people.
-You want your brand to feel like you, be in congruence with your values and attract your ideal clients but you struggle to effectively communicate the value of what you do.
-You want to work with clients who don't need to be convinced, they are already convinced that you are the right fit for them. You want a community of clients who are ready to invest and get results.
-You are devoted to your craft with a depth of knowledge but struggle to package up your expertise and gifts into an offer(s) that stand out and sell out.
-You don't want to do pressure-filled sales tactics. You want to scale your business with integrity.
-You want to learn the mindset, structure and systems of scaling and still delivering at a high degree without sacrificing your personal well-being and relationships.
